Srijan (सृजन) in Hindi and Sanskrit means creation—which is both fitting and ironic because I spend most of my time breaking things just to see if I can build them better.

My entrepreneurial journey started at the stupidly ambitious age of 19 in my first year of college in Chennai, when I launched 365 Degrees back in 2012. I had no idea what I was doing, but that didn’t stop me from thinking I could change the world (or at least my college life). Over the years, I’ve jumped headfirst into everything from e-commerce and events to cannabis and AI—because, clearly, I enjoy making things difficult for myself.

Dharamshala, my hometown, has been both my sanctuary and my test lab. While most people come here for yoga retreats and soul-searching, I’ve been busy building scalable businesses, content empires, and probably the only workspace in town where WiFi actually works. Between managing ItsHemp (India’s go-to hemp marketplace), Pebblejar Labs (my experimental startup playground), and Second Studio (a media agency that makes YouTube content so addictive it should be illegal), I somehow find time to explore AI, media, and new ways to procrastinate efficiently.

When I’m not busy scaling businesses or explaining to people that hemp won’t get them high, I enjoy sarcastic rants about slow entrepreneurship, thoughtful business-building, and why not every idea needs to be a unicorn. If that sounds like your vibe, let’s talk—preferably over a plate of momos and definitely not in a Zoom call titled “Quick Sync” that lasts an hour.